Let’s demystify some new terms we often hear in connection with Digital transformation.
The modern marketer is working in the ever-changing environment of digital, marketing, and advertising technologies, the ecosystem that produces loads of insights and vast amounts of data every second.
Understand the terminologies and how these can impact your business and your work:
-Cookie less future and the changes in the advertising industry
-Customer Data and the new norms and practices on consumer data protection
-Identity resolution
-Connected identity in omnichannel/cross-device
-Precision targeting
-Exclusion advertising
-Audience management
and other areas to improve the holy grail – the Customer Experience – throughout the digital transformation process.
Followed by a guest – fellow digital marketing professional, and will dwell into discussions like how they keep on top of these trends and what are their tips to progress in the digital marketing industry.
FAQ
Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!
Q. I’m based outside of APAC. Can I still join?
A. Absolutely! This is a Virtual/Online event. You can join from any part of the world.
Q. Is it only for women?
A. Just like our regular She Loves Data #MeetUp events, this online webinar is open to all professional men and women. #HeLovesData too!
Q. What if something comes up and I need to retract my registration?
A. Please be considerate and let us know if you won’t be able to attend the online meetup a day in advance, so we can offer your place to somebody else.
Contact us and we’ll help you.
The email you need is support_sg@shelovesdata.com
Speakers
Quinn Pham
Director of Consulting & Client Solutions @Meiro
Quinn Pham is the Director of Consulting & Client Solutions at Meiro, a self-funded mar-tech startup that empowers businesses to leverage their first-party customer data to create marketing strategies that are effective and precise to optimize performance. Established to guide businesses through digital transformation and increasing customer data management complexity with Customer Data Platform (CDP), Meiro enables business users to have access to data and take action without requiring help from their IT department. As the Director of Consulting & Client Solutions at Meiro, Quinn leads the analyst implementation team to deliver the best technical solution to our clients and provide consultation to the clients’ marketing and digital team to achieve an optimal digital ecosystem and performance marketing. Before joining Meiro, Quinn was a Business Analyst at BGC Group, Analyst, and project manager at Data Driven Co. Quinn holds a degree in Accounting from NTU Singapore.
Ivy is the Strategy & Analytics Lead at F&N Beverages Marketing, a beverage manufacturing company in Malaysia, where she leads in the data analytic capabilities and data-led initiatives to drive improvement, optimization, and growth for the B2B2C and D2C businesses. Before F&N, Ivy was the lead for Consumer & Business Insights in McDonald’s where she played a critical role in shaping components of the market business strategies and developed systems that predict and measure causes of sales progress and profit-building. Passionate about the business to solving problems and possesses a relentless need for investigation and data exploration.
