She Loves Data and The Martech Weekly Collaborate
She Loves Data and The Martech Weekly Collaborate to Enable Women in Digital Marketing Amidst the Digital Revolution
(Singapore, July 2023) She Loves Data (SLD), a global organization with more than 25,000 members, dedicated to helping women enter and excel in the data and digital industries, has joined forces with The Martech Weekly (TMW), an industry-leading global media and research company, to drive positive change, foster diversity, and address the increasing demand for talent in the rapidly evolving digital marketing landscape.
The digital revolution has led to an explosion of marketing technologies, transforming the way businesses engage with customers. According to Chiefmartec.com, the 2023 marketing technology landscape supergraphic showcases 11,038 solutions. This is nearly twice the 6,829 solutions it reported in 2018, demonstrating the industry’s growth and complexity.
Recognizing this demand for talent, She Loves Data is committed to enabling women in data and digital marketing, by continuing to provide its popular upskilling certificate courses for free, in addition to other programs like mentoring, networking and provision of job opportunities at top martech and data companies. Studies show that gender diversity in the workforce leads to better business performance and innovation. According to McKinsey & Company, companies with diverse executive teams are 33% more likely to outperform their peers.
To support this mission, The Martech Weekly, represented by Juan Mendoza, Founder and Editor-in-Chief, will contribute a significant portion of proceeds from their inaugural TMW 100 Martech Innovators Awards to She Loves Data’s initiatives. This contribution will help support the talent gap by providing women access to SLD’s mentorship programs, educational workshops and scholarships.
The TMW 100 Awards aims to bring clarity to the marketing technology industry by ranking the most innovative marketing technology companies from 1st to 100th place globally. Applications are open until 25 August 2023 and the winners will be announced at the MOps-Apalooza live event in Anaheim California on 27 November 2023.
“We are thrilled to collaborate with The Martech Weekly to empower women further in the data and digital marketing fields,” said Jana Marle Zizkova, Co-founder and CEO of She Loves Data. “As the industry continues to evolve, it is vital to have diverse talent driving innovation. By providing resources and opportunities, we can equip women with the skills necessary to thrive in this dynamic landscape.”
According to a study by Women in Marketing Technology, women only occupy 26% of marketing technology leadership roles, despite studies that underline the importance of diversity in the martech space.
“Our collaboration with She Loves Data aligns with our commitment to celebrating innovation and promoting diversity in martech,” said Juan Mendoza. “The digital marketing landscape thrives on fresh ideas and diverse talent. By supporting She Loves Data’s initiatives, we contribute to narrowing the gender gap, and fostering a more vibrant and innovative industry.”
Martech providers and the companies that use their platforms can support by participating in the TMW 100 Awards, the world’s first independent awards platform that champions innovation in the global martech industry.
For more information about The Martech Weekly and the TMW 100 Awards, please visit: https://www.themartechweekly.com/tmw100/ .
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FAQ
Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!
Q. I’m based outside of APAC. Can I still join?
A. Absolutely! This is a Virtual/Online event. You can join from any part of the world.
Q. Is it only for women?
A. This online webinar is open to all professional men and women. #HeLovesData too!
Q. What if something comes up and I need to retract my registration?
A. Please be considerate and let us know if you won’t be able to attend the online meetup a day in advance, so we can offer your place to somebody else.
Contact us and we’ll help you.
The email you need is support_sg@shelovesdata.com
Speakers
Demystifying MarTech & AdTech – Understand the newest Trends in Digital Marketing
Let’s demystify some new terms we often hear in connection with Digital transformation.
The modern marketer is working in the ever-changing environment of digital, marketing, and advertising technologies, the ecosystem that produces loads of insights and vast amounts of data every second.
Understand the terminologies and how these can impact your business and your work:
-Cookie less future and the changes in the advertising industry
-Customer Data and the new norms and practices on consumer data protection
-Identity resolution
-Connected identity in omnichannel/cross-device
-Precision targeting
-Exclusion advertising
-Audience management
and other areas to improve the holy grail – the Customer Experience – throughout the digital transformation process.
Followed by a guest – fellow digital marketing professional, and will dwell into discussions like how they keep on top of these trends and what are their tips to progress in the digital marketing industry.
FAQ
Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!
Q. I’m based outside of APAC. Can I still join?
A. Absolutely! This is a Virtual/Online event. You can join from any part of the world.
Q. Is it only for women?
A. Just like our regular She Loves Data #MeetUp events, this online webinar is open to all professional men and women. #HeLovesData too!
Q. What if something comes up and I need to retract my registration?
A. Please be considerate and let us know if you won’t be able to attend the online meetup a day in advance, so we can offer your place to somebody else.
Contact us and we’ll help you.
The email you need is support_sg@shelovesdata.com
Speakers
Quinn Pham
Director of Consulting & Client Solutions @Meiro
Quinn Pham is the Director of Consulting & Client Solutions at Meiro, a self-funded mar-tech startup that empowers businesses to leverage their first-party customer data to create marketing strategies that are effective and precise to optimize performance. Established to guide businesses through digital transformation and increasing customer data management complexity with Customer Data Platform (CDP), Meiro enables business users to have access to data and take action without requiring help from their IT department. As the Director of Consulting & Client Solutions at Meiro, Quinn leads the analyst implementation team to deliver the best technical solution to our clients and provide consultation to the clients’ marketing and digital team to achieve an optimal digital ecosystem and performance marketing. Before joining Meiro, Quinn was a Business Analyst at BGC Group, Analyst, and project manager at Data Driven Co. Quinn holds a degree in Accounting from NTU Singapore.
Ivy is the Strategy & Analytics Lead at F&N Beverages Marketing, a beverage manufacturing company in Malaysia, where she leads in the data analytic capabilities and data-led initiatives to drive improvement, optimization, and growth for the B2B2C and D2C businesses. Before F&N, Ivy was the lead for Consumer & Business Insights in McDonald’s where she played a critical role in shaping components of the market business strategies and developed systems that predict and measure causes of sales progress and profit-building. Passionate about the business to solving problems and possesses a relentless need for investigation and data exploration.
