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Effective Data Storytelling for Business and Career: What, When & How

13. 8. 2020 @ 11:30 - 12:30 SMT


How do you use data around you to create an interesting narrative that makes people sit up, listen and trust you? We live in a world increasingly dominated by data. Data is used to make important decisions, to shape business and political policy, and to understand the fundamental workings of nature. But data can be complicated, mysterious, and difficult to understand. 

If you’re a solopreneur or you work with brands, you need data to convince your clients or decision makers that you are fact-based. Instead of overwhelming them with number, learn to weave your data into a compelling story. If you’re a career changer and want to reposition your life, use data to show your experience to tell a story of their qualification.

Award-winning creative director and best selling author, Uma Rudd Chia will show you some great examples of what good data based story telling looks like. And give your some key principles you can adopt to develop the skill of storytelling with DATA.

 By attending this webinar, you will: 1. Understand what data in its wholeness (busting data myths) 2. Know 3 key principles on finding insights and telling stories with data. 3. See proof that data story telling works – examples around each principle of brands or individuals that have done it right and succeeded.



Uma Rudd Chia

Uma Rudd Chia

Creative Director and Head of Innovation

Weber Shandwick


Uma Rudd Chia is an award-winning Creative Director with a passion for technology and innovation. She heads up and runs the creative department at Weber Shandwick, one of the world’s leading PR and Comms agencies. She is the founder of the Female Idea, a movement that champions diversity in creativity and the notion that ideas are not gender-neutral. She holds an M.A. in Digital Media Management and Technology from Hyper Island. During this Covid-19 pandemic, she authored her third book, 10 Things Brands Could Do To Survive A Crisis which became a Kindle bestseller overnight. She’s also an international keynote speaker on futurism, women leadership and creativity. As a LinkedIn Influencer, she frequently blogs on topics of female empowerments and the future of Artificial Intelligence – topics she’s passionate about. She’s a big fan of Elon Musk and Nikola Tesla, as well as the proud owner of 2 alpacas. Her biggest achievements are staying married to and being madly in love with the same man for 20 years and having 2 highly curious and incredibly vocal kids. Uma speaks 4 languages and believes in the existence of alien life forms.



Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!

Q. I’m based outside of Singapore. Can I still join?
A. Absolutely! This is an APAC-wide online event. You can join from any part of the world. 

Q. Is it only for women?
A. Just like our regular She Loves Data #MeetUp events, this online webinar is open to all professional men and women. #HeLovesData too!

Q. Is this an interactive discussion or just a ‘listen-in’ webinar?
A. Definitely interactive! Your thoughts, feedback and questions are most welcome and will be entertained during the live Q&A at the end of the discussion. In fact, we will also have online networking post the end of the event for 30 mins to foster interaction.

Q. What if something comes up and I need to retract my registration?
A. Please be considerate and let us know if you won’t be able to attend the online meetup a day in advance, so we can offer your place to somebody else.
Contact us and we’ll help you. The email you need is





13. 8. 2020
11:30 - 12:30 SMT
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