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Part 1 | Introduction to Market Research
Date/Time: May 4, 2024,
3:00 PM SGT| 12:30 PM IST | 8:00 AM CET

This is the 1st series of Market Research Foundation workshop. Provides insights into the crucial role of market research in business functions and guides you through the process of conducting effective market research.

  • Points to be covered:
    – What is Market Research? Why market research is relevant in today’s world: answer business objectives through market research
    – Qualitative vs Quantitative Research
    – Sampling Method (Probabilistic vs Purposive)
    – Data collection methods (online/offline, CAPI/CATI, in-home/CLT, etc.)
    – The strengths and weakness of each data collection method

Global Signature: Market Research Foundation series will provide our participants core competencies on Quantitative Research for market understanding and marketing purposes with end-to-end process. It is from developing market research plan, collect relevant data and information, analyze data and report findings, and put the research into action.

Speakers at the Introduction to Market Research

RIKO RAHMAN Market Research Speaker

Riko currently is the Client Solutions Director of Pureprofile, which is a global market research company from Australia. With 15+ years of experience in the market research industry, Riko is a passionate consumer researcher who have worked across sectors and various large-scale consumer behaviour research, including a brand building, new innovation, customer experience and consumer segmentation. He passionate about adding value to clients.

 SYUTRA PERMATASARI, Global Marketing Insights Lead - Delivery Hero - Market Research Speaker

Syutra is a Global Marketing Insights lead at Delivery Hero, a Berlin-based delivery platform operating in 70 countries with 11 brands. With 15 years of experience in market research, she is highly proficient in managing various research projects to support data-driven decision-making across different industries such as FMCG, Media, and Tech, mainly in the APAC & MEA regions. Syutra uses different sources, including quantitative/qualitative research, databases, social listening and 3rd party data mining to conduct research activities.

About She Loves Data Signature Programs

The Certified Signature Programs represent a suite of educational offerings tailored by the dedicated volunteers of She Loves Data, who are not only professionals but also seasoned practitioners in their respective fields.

Designed to cater to a diverse range of learners, from beginners eager to learn to seasoned tech professionals looking to sharpen their skills, our programs offer comprehensive insights into the ever-evolving tech landscape.

Certification requires a demonstration of proficiency, with participants needing to achieve at least a 70% score on assessments. This rigorous standard maintains the certification’s prestige, ensuring it stands as a respected symbol of the participant’s acquired expertise.

FAQs About She Loves Data Signature Programs

Yes! Participation is free, but slots are limited, so please register early!

Absolutely! This is a global online event. You can join from any part of the world.

Just like our regular She Loves Data #MeetUp events, this online webinar is open, to everyone irrespective of gender.

Definitely interactive! Your thoughts, feedback and questions are most welcome and will be entertained during the polling and Q&A at the end of the discussion.

Yes, this is a certified program. You have to attend all three workshops and get at least 70% in the assessment at the end of the program. After successful completion you’ll receive digital certificate and badge.

If you can’t join the online meetup, let us know at least a day before, and we’ll be able to offer your spot to someone else on the waitlist. Please email us at, and we’ll help.

By registering you understand that the details you provide during the registration process will be collected and used by She Loves Data.   Photographs and/or videos may be taken at the event. By taking part in this event you grant the event organizers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity and/or marketing purposes. This might include (but is not limited to), the right to use them in their printed and online publicity materials, social media, and press releases.