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Class 2: Digital Marketing Strategies for Maximum Impact

Welcome to Class 2 of our SLDxDigital program, where we delve into the art and science of driving impactful digital marketing strategies. In this class, we’ve assembled an incredible line-up of experts who will provide you with valuable insights and practical tips to enhance your digital marketing efforts.

Session 1: Navigating the Ever-Changing Landscape of Social Media

In our first session, we’ll explore the dynamic world of social media and its evolving role in shaping brand-consumer interactions. Gabriel from Emplifi, a seasoned expert, will guide us through:

  • 📈 The Evolution of Social Media Channels: A fascinating journey through the transformation of social platforms over the last two decades.
  • 🛍️ Bridging Customer Experience Gaps: Discover how social media has influenced the customer experience and blurred the lines between paid, owned, and earned media content.
  • 👥 Embracing Social Interactions: Understand why modern consumers prefer to engage and interact in a more social manner.
  • 💡 Crafting Shoppable Digital Touchpoints: Learn how brands can create engaging and shoppable experiences for their audience.
  • 🌟 Success Stories: Explore real-world success stories of brands that have transformed their customer experience into a social and shoppable adventure.

Session 2: Unleashing the Power of Meta, TikTok, and Google

In our second session, we’ll dive deep into the platforms that are shaping the digital landscape. You’ll gain practical knowledge and secret tips and tricks from experts at Meta, TikTok, and Google:

  • 🚀 Lucinda from Meta will reveal the secrets to setting up a Meta Ads Manager campaign and share tips and tricks that will make your campaigns shine.
  • 📊 Sanna from TikTok will explain how advertising on TikTok can drive a positive ROI, share three essential components for delivering brand experiences, and demonstrate how to create innovative ad experiences with interactive ads.
  • 🔍 Colling from Google will demystify SEO fundamentals, providing insights into the optimization process, essential data points, and the necessary tools. Learn the lifecycle of SEO and understand how to leverage it to build your organic presence in search engines.

By the end of this class, you’ll have a 360-degree understanding of organic and inorganic audience building and be well-equipped to chart your course towards digital marketing success.

Join us for Class 2, and let’s supercharge your digital marketing strategies for maximum impact!



Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!

Q. I’m based outside of Singapore. Can I still join?
A. Absolutely! This is an APAC-wide online event. You can join from any part of the world.

Q. Is it only for women?
A. This online webinar is open to all professional men and women. #HeLovesData too!

Q. Is this an interactive discussion or just a ‘listen-in’ webinar?
A. Definitely interactive! Your thoughts, feedback and questions are most welcome


Date and Time:

Saturday October 21, 2023 4:00PM – 6:30PM SGT

Saturday October 28, 2023 4:00PM – 6:30PM SGT


Gabriel Tay Jiawen

Director of Business Consulting, JAPAC & MEA, Emplifi

Gabriel is the Director of Business Consulting JAPAC & MEA at Emplifi. For the last 9 years, Gabriel has been focused on helping brands leverage the Emplifi Suite solution to excel in their brand customer experience and optimize their social & digital media marketing through a data-driven approach.

Gabriel is a digitally and technically savvy strategic thinker with 15 years of experience across digital, mobile and social media marketing. His career encompasses areas of technical, business and creative elements, from his in-depth knowledge and experience in global project management to running day-to-day operations and creative campaigns for digital, mobile and social marketing. Gabriel’s past adventures include running his own online fashion label and developing his own award-winning mobile app.

Lucinda Bauermeister

Client Solutions Manager | Meta

With a career in the e-commerce industry spanning since 2014, Lucinda has traversed markets in Hong Kong, Singapore, the United States, and now calls Australia home. Six years ago, Lucinda embarked on her journey at Meta, where her passion for leadership, education, and empowering business owners ignited.

Throughout her career, Lucinda has harnessed the transformative power of e-commerce to revitalize businesses and share wisdom with aspiring entrepreneurs. Lucinda’s dedication lies in crafting innovative strategies, fostering growth, and instilling confidence in those she mentors. As Lucinda continues her e-commerce voyage, she remains unwavering in their mission to empower and elevate businesses within the ever-evolving digital landscape.

Collin Dion Agata

Solutions Consultant, Google

Collin is a Solutions Consultant for Publishers Monetization at Google, with a passion for SEO and helping businesses grow their organic presence in Google search. He has years of experience working with enterprises of all sizes to improve their online visibility and reach. Collin believes that organic growth is a sustainable and effective way for businesses to reach their target audience and increase their revenues. He is committed to helping businesses of all sizes succeed online, and he is passionate about helping them achieve their goals by working together toward developing products that are useful for the users.


Sanna Britsman

Comms Planning Director for Global Accounts & Agencies at TikTok

Sanna Britsman is the Comms Planning Director for Global Accounts & Agencies at TikTok. Her role is leading integrated comms planning & strategy for the platform’s  largest global partners. This includes advising brands and agencies on how to craft integrated TikTok campaigns, and educating them on how to reach audiences effectively by utilizing the platform’s full functionality to achieve marketing and business goals. 

Sanna has 10 years of experience in strategy and planning roles across creative and media agencies. Her previous roles include leading engagement planning at  Forsman & Bodenfors Singapore, Strategy Director for L’Atelier China, the media agency for LVMH under WPP, and Brand Strategy Lead for the L’Oreal Luxe portfolio at Mindshare China.  She is the President of the Young Professionals division of the Swedish Chamber of Commerce in Singapore.