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Statistics and Experimental design for the data-driven marketer
16. 11. 2021 @ 17:30 - 19:00 SMT
#DigitalMarketing #Beginner #SocialMedia
Nov 16, 2021 (Tuesday), 05:30 PM to 06:45 PM Singapore Time
AGENDA:
This session covers the fundamentals of statistics necessary for sound data analysis and experimental design to cover media measurement basics.
-> Statistics: Causation and Correlation
-> Fundamentals of statistics being applied in media measurement
-> Conversion Lift and A/B Testing
-> What is experimental design and how does it help digital marketers in media effectiveness measurement
-> How to use Statistics and Experimental Design for a better decision making
Note: Good to have a Digital Marketing background.
Speakers
FAQ
Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!
Q. I’m based outside of APAC. Can I still join?
A. Absolutely! This is a world wide online event. You can join from any part of the world.
Q. Is it only for women?
A. The online webinar is an inclusive event and open to all genders. #HeLovesData #zelovesdata too!
Do you have any other question?
Please contact us and we’ll help you: support_sg@shelovesdata.com
By registering you understand that the details you provide during the registration process will be collected and used by She Loves Data. Photographs and/or video may be taken at the event. By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity and/or marketing purposes. This might include (but is not limited to), the right to use them in their printed and online publicity materials, social media, and press releases.
