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Statistics and Experimental design for the data-driven marketer

16. 11. 2021 @ 17:30 - 19:00 SMT

FB Event Session 2


#DigitalMarketing #Beginner #SocialMedia
Nov 16, 2021 (Tuesday), 05:30 PM to 06:45 PM Singapore Time


This session covers the fundamentals of statistics necessary for sound data analysis and experimental design to cover media measurement basics.

-> Statistics: Causation and Correlation
-> Fundamentals of statistics being applied in media measurement
-> Conversion Lift and A/B Testing
-> What is experimental design and how does it help digital marketers in media effectiveness measurement
-> How to use Statistics and Experimental Design for a better decision making

Note: Good to have a Digital Marketing background.


Ayae Ide
Marketing Science Partner@Facebook
A marketing science practitioner who specializes in ads measurement and has worked in mainly entertainment and media industries and app-based clients, including Comics, News Media, Streaming and Dating.

Aparajita Roy (Aps)
Marketing Science Partner@Facebook
Aps is a passionate brand, communication, and media research specialist helping businesses build strong brands, create long lasting impression and gain better ROI on marketing dollars by applying 360° consumer insights and media measurements experience gained over 15 plus years. She has deep experience in insights and consumer research in India, Indonesia and Singapore markets. While in recent years her focus has been more in brand, communication and media research, she has holistic experience in customer experience, innovation and strategic pieces like exploratory and segmentation research. In her current role, she is leading Agency Measurements in Facebook to drive best media measurement practices and provide holistic input to media planning and media effectiveness measurement. Prior to joining Facebook, she has worked across agencies and client side at various capacities to lead research and insights functions


Q. Is it free to join?
A. Yes! Participation is free, but slots are limited, so please register early!

Q. I’m based outside of APAC. Can I still join?
A. Absolutely! This is a world wide online event. You can join from any part of the world.

Q. Is it only for women?
A. The online webinar is an inclusive event and open to all genders. #HeLovesData #zelovesdata too!

Do you have any other question?
Please contact us and we’ll help you:

  By registering you understand that the details you provide during the registration process will be collected and used by She Loves Data.   Photographs and/or video may be taken at the event. By taking part in this event you grant the event organisers full rights to use the   images resulting from the photography/video filming, and any reproductions or adaptations of the images for publicity and/or   marketing purposes. This might include (but is not limited to), the right to use them in their printed and online publicity materials, social   media, and press releases.



16. 11. 2021
17:30 - 19:00 SMT
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